Peak advert featuring Papillo and Son.
November 30, 2015
liufadmin (615 articles)
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Peak advert featuring Papillo and Son.

This is a bit of a throwback though, and I’ll love you all to kindly erase the “I was determined” part off your memories Lol. This advert really brings out the emotional part of any Nigerian who knows the story of Kanu Nwankwo, a true legend in Nigerian football.
The advert starts with his son singing his dads praises, talking about how proud he is of his dad and all his dad has achieved. Then Kanu goes on to tell him of his greatest challenge ever and how he overcame it through determination. Then they go on to have a father/son moment by doing a skill in football, and the advert ends by Kanu, his son and other children running to the pitch to play football. A straight to the point advert that does absolute justice to the peak milk’s ‘it’s in you’ slogan. There was no better use of that slogan than that advert. The advert is definitely a 10/10 as it undoubtedly tick all the boxes. And most definitely a better depiction of the father/son moment than the Glo advert did with Wizkid and his son.

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