EAT Extraordinaire
October 13, 2015
liufadmin (615 articles)

EAT Extraordinaire

EAT is a fast growing brand which was launched in 2010 with the company based in Lagos State. Ejiro Amos Tafiri hails from delta state, and is a graduate of Fashion design and clothing technology from Yaba college of Technology with a summa cum laude obtaining a distinction and the Best student award.
Fourteen years old Ejiro was a science student in secondary school and wanted to live the dream of her parents to become a doctor or an engineer but she loved the arts. After an excursion to the fashion department of the college of technology, Yaba, she discovered a whole a new world, two years later she went back there to study fashion designing.

An EAT model stuns in one of their collections

To hone her designing skills, she interned with Zizi Cardow of Zizi Ethnic clothing for three months and later did a one-year internship with Tiffany Amber. After graduating she worked with Out of Africa for a year where she worked as a senior designer to the chief designer. Afterwards she moved back to Tiffany Amber as a designer/illustrator and rose to become head of the design team. When her contract with Tiffany Amber ended, Ejiro started her business by turning her bedroom to an office, though it was tough at first but right now but that sacrifice is paying off now.
For Ejiro her main inspiration is from God but she is also influenced by culture. Aside from this, she also draws inspiration from studying people and reading books. As a fashion professional, she is vast in the field of designing creative styles and clothing technology. She loves to work with fluid fabrics to present what she is thinking and enjoys telling African stories through her pieces which makes her brand Afro-cosmopolitan.

An EAT creation

EAT is a mission-driven organization with the vision to become a global brand associated with creating beautiful, functional ready-to-wear haute couture and it hopes to achieves this by providing superior quality, unique and carefully crafted garments and accessories that give a sense of modernity, sex appeal and functionality.
EAT takes pride in their watchword which is creative and excellent craftsmanship in wearable clothing line inspired by the vibrant, “joie de vivre” culture of the Lagos populace. Some of the services EAT provides is a ready-to-wear line which includes carefully crafted clothing and accessories that cater for the needs of men and women. Some of the wears include work wear, evening wear, wedding and church/ mosque wears. The brand also takes offers dress-making and “haute couture” services to her esteemed clients. In 2012 she launched DEAT- a diffusion line in collaboration with Diana Ubah as the co-designer.

Ejiro Amos Tafiri has been privileged to work on collections that were showcased at local and international fashion shows like the Woven thread exhibition in London 2013, USAID Origin Africa Designers Showcase in Mauritius 2011 and the Arise Fashion Magazine week 2011 and 2012. She has also participated in exhibitions like the FADAN Talent hunt emerging as the best Evening wear designer 2010 and Moments with Mo young Designers competition 2008. With the flagship store in No 3 Ribadu off Awolowo road, Falomo Ikoyi, they also have pieces stocked in other boutiques like Grey Velvet, the FAB store, Ikeja Gra and Lekki Central Mall.
EAT designs have featured in many local and international newspapers, magazines, blogs, Tv programmes such as Complete fashion, TW magazines, Mania magazines, Bella naija, Wow and others. Over the last few years, this upscale brand has been the toast of different Nigerian celebrities like Rita Dominic, Waje, Jolade Ekeinde, Monalisa Chinda, Sen Ita-Giwa, Kate Henshaw and so many others. EAT has won some awards of Excellence like the Glam and Essence Style Awards 2012- Most Promising Designer of the Year and the Fashion Film of the Year- City People Fashion and Beauty Award 2013.


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